About Naïf

Our mission is to change the world of personal care, and to protect and care for the environment that our children (and their children) will live in at all costs. So we choose to make personal care products that are mild for sensitive skin and less harmful for our planet. We were the first brand to introduce plastic-free wet wipes in the Netherlands, and we actively campaign against the use of microplastics in personal care products.

We have everything you need for your baby, from diaper cream to plastic-free wipes, shampoo and even sunscreen. The sensitive baby skin doesn’t need a lot if you ask us, and definitely no bad stuff. That’s why Naïf products are made with natural ingredients, and without mineral oils, microplastics or SLES. We choose high quality ingredients because your baby only deserves the best.

"Every human is naturally born naive: pure, honest and innocent. We want to keep it that way."

Your role

As Key Account Manager (KAM) Ahold and Food at Naif, you have a big impact on the world of baby care. You ensure our products are available widely, are easy to find for the consumer, and create activations in-store that help tell our brand story. Most importantly, you are a true counterpart for our customers. Naif is growing rapidly, but we are definitely not done growing and have ambitious goals for 2030.

We are currently looking for a pragmatic, hands-on, energetic and commercially driven KAM Ahold and Food to join our Benelux Retail team. This role is made for people with proven track records in the Dutch FMCG retail landscape and experience with head office contact. We look for someone who is good at building strategic relationships, but can also roll up his/her sleeves, dares to jump on new opportunities and puts a lot of effort in growing the business.

What you will do:

As our Key Account Manager, you will take full P&L ownership of a substantial and prestigious part of our Dutch retail portfolio, with a primary focus on Ahold (Albert Heijn, Etos) and key supermarket accounts. Reporting to our Lead KAM, you will be a driving force in the Benelux Retail team, executing an ambitious growth strategy and shaping our monthly business reviews.

Because we are an agile, fast-growing brand, your impact goes way beyond sales, you will actively collaborate with marketing and product development to shape our pipeline.

Your core responsibilities:

Strategic Account Management: Drive and deepen strategic partnerships, co-creating long-term roadmaps with our most critical retail partners.
Commercial Growth: Optimize assortment architecture, secure new listings, and expand Naïf’s footprint across new retail environments.
Brand Visibility: Ensure our brand looks flawless and impactful across both physical stores and the digital shelf.
Data-Driven Insights: Analyze weekly/monthly sales data (sell-in, sell-out, market share developments) to track performance and proactively pivot plans.
Cross-Functional Collaboration: Partner closely with internal stakeholders across the Dutch country team, Marketing, Finance, and Operations to ensure seamless execution (from supply chain health to joint business plans).

What will you bring?

You live our core values: You are honest, curious, open-minded, and straightforward. You are creative, dream big, and prioritize people. You take responsibility, even when things go wrong, and share what you learn with others.
You are passionate about our mission and want to help us turn the personal care industry upside down.
You have 3-5 years experience in (Key) account management; plus if you have experience working with Ahold.
You are results-oriented, not scared of deadlines or working under pressure; You are able to handle multiple projects at the same time.
You are an excellent communicator, effective at getting people on board with your ideas, vision & commercial view.
You are an analytical thinker with the ability to develop and execute innovative commercial strategies, supported by data.
You are available minimum 4 days per week.
You are fluent in Dutch & English.
You’re happy to work from our office in Den Haag Central (next to train station Den Haag HS) at least 3 days a week.

Working at Naïf

At Naïf, we aim to change the world of personal care. It can and must be done better as 9 out of 10 personal care products still contain (micro)plastics. We believe in a world where only the best ingredients are used for your baby's skin. Working at Naïf is not just a job; you truly can contribute to a change in the world of personal care! And the job comes with:

An unique opportunity to use your commercial skills & experience for the good and make a positive impact.
Working in a scale up culture full of energy, impact, freedom, and a motivated team.
25 vacation days per year on a full-time basis (or some more, if needed).
A discount on a gym membership at Urban Sports Club.
An annual impact & volunteer day and inspiration sessions from sustainability pioneers.
A very interesting internal training program.
We love to celebrate successes and organize many fun team activities together. Last year we went to Texel together and this year we celebrate Christmas in Cologne.
And of course... lots of Naïf products.

Apply now!

Are you interested in working for a company where we work every day to improve the world? At Naïf, everyone is welcome to apply, regardless of your background, gender, age, or beliefs. We find it important to have a diverse team so that we can learn from each other and bring different perspectives. It’s about what you can contribute and who you are as a person, not where you come from or what you look like.

So, are you enthusiastic, motivated, and want to be part of our team? Don’t hesitate; we can't wait to hear from you!

Apply now